Here are a few reasons you need to move out of the traditional thought of hiring in-house people instead of outsourcing it.
Organizations love to keep employees around the workplace to maintain a standard; that is being practiced all the time. This is not a bad practice at all, but everyone needs to understand that businesses can only grow better and more prominent if they have well experienced, more skilled people taking care of their digital marketing.
I am stunned knowing that big companies today are happy to spend money on TV commercials, billboard ads while not giving any attention to digital marketing. Did you know Trump and Clinton both spent $81 million together on Facebook ads during the 2016 election campaign? Still, the current digital marketing platforms that give rise to search marketing, Facebook ads, and other channels with real customer attention get little importance.
Well, come on, I can immediately log in to google analytics and find out how many people have viewed my website page or if anyone has taken actions, what are the sources, etc. OMG! You do not understand how much potential there is at the moment with the digital. I can check how much of my content you have scrolled through heat map – don’t be afraid, please read on, we love to help.
When you decide on outsourcing, you are taking a huge step because you will have a well-qualified department of your own, equipped with the resources required for your growth. Above all, you won’t have any more headaches with building a team of your own, no more training session for your staff, which saves you more time and money. Also, you don’t have to worry about your marketing budget getting wasted because you are dealing with people who have worked in this field for a very long time.
While everything has its own downside, the goal of any in-house marketing team is to create opportunities, not just design images on Facebook or do some web designing for your website. With social media and search being the powerful weapon today, a digital marketing department ought to get your image, your website page, simplify your content in front of the right audience to get you back leads resulting in sales, eventually. Sales and marketing are two different items to look at; it is the marketing that leads to a transaction. Please don’t fill in both to the same glass of water. You cannot expect sales without marketing.
Digital Marketers are the biggest failures and achievers because they learn every single time a campaign goes live, which is why they always measure their success/failure. They tweak the marketing piece until it works and gets you to result. The creativity mindset of a digital marketer is vast; they just don’t let go of any activity of significant potential.
Finally, the in-house people breathe the business every day and architects the strategies, whereas the outsourced digital marketing teams build them from the foundation by giving it the concrete steps to reach higher every time they implement the plan.