Here are a few reasons why you need to move out of the traditional thought of hiring in-house people instead of outsourcing it.
Organisations love to keep employees around the workplace to maintain a standard; that is what is being practised all the time. This is not a bad practice at all, but everyone needs to understand that businesses can only grow better and more prominent if they have well experienced, more skilled people taking care of their digital marketing.
I am stunned knowing that big companies today are happy to spend money on TV commercials, billboard ads while not giving any attention to digital marketing. Did you know Trump and Clinton both spent $81 million together on Facebook ads during the 2016 election campaign? Still, the current digital marketing platforms that give rise to search engine marketing, Facebook ads, and other channels with real customer attention are left out because of lack of knowledge.
Well, come on, I can immediately log in to google analytics and find out how many people have viewed my website page, if any actions have been taken, what are the sources, etc. OMG! You have no idea how much potential there is at the moment with the marketing digitally. I can check how much of my content you have scrolled through heat map – don’t be scared read on, we love to help.
When you decide on outsourcing, you are taking a huge step because you are going to have a well-qualified department of your own that is highly trained, always equipped with the resources required for your growth. Above all, you won’t have any more headaches with building a team of your own, no more training session for your staff, which saves you more time and money. Also, on the other hand, you don’t have to worry about your marketing budget getting wasted because you are dealing with people who have worked in this field for a very long time.
Now, there are cons to everything. I wouldn’t suggest every organisation who require people on board to look on to real-time data to plan on outsourcing, but if you can deliver the details to the outsourced team, they can evaluate and make the work easier for you.
The goal of the marketing team is to create opportunities, not just design images on Facebook or do some web designing for your website. With the social media and search being the powerful weapon today, a digital marketing department ought to get your image, your website page, simplify your content in front of the right audience to get you back leads resulting in sales eventually. You see sales and marketing are two different items to look at; it is the marketing that leads to a transaction. Please don’t fill in both to the same glass of water. You cannot expect sales without marketing.
Digital Marketers are the biggest failures and achiever because they learn every single time a campaign goes live, which is why they always measure their success/failure. They tweak the marketing piece until it works and gets you results. The creativity mindset of a digital marketer is vast; they just don’t let go of any activity that is of significant potential you see.
Finally, the in-house people breathe the business every day and architects the strategies, whereas the outsourced digital marketing teams build them from the foundation by giving it the concrete steps to reach higher every time they implement the plan.